XBOX

WE BROUGHT MILLIONS OF NEW GAMERS TO XBOX’S SOCIAL COMMUNITY

Xbox needed to grow its community without alienating loyal fans, so we ditched the gamer stereotypes. With 85% of internet users playing games — but not identifying as “gamers” — we shifted Xbox from product-pushing to people-first, welcoming anyone who plays.

The result? A more inclusive, global social presence that speaks to all players, not just the hardcore.

RESULTS

🌱 +5.9M

Total Audience Growth

👩 +11%

Female Gamers Globally

🖥️ +34%

PC Gamers Globally

🎮 +188%

New Xbox Gamers Globally