XBOX
WE BROUGHT MILLIONS OF NEW GAMERS TO XBOX’S SOCIAL COMMUNITY
WE BROUGHT MILLIONS OF NEW GAMERS TO XBOX’S SOCIAL COMMUNITY
Xbox needed to grow its community without alienating loyal fans, so we ditched the gamer stereotypes. With 85% of internet users playing games — but not identifying as “gamers” — we shifted Xbox from product-pushing to people-first, welcoming anyone who plays.
The result? A more inclusive, global social presence that speaks to all players, not just the hardcore.
Total Audience Growth
Female Gamers Globally
PC Gamers Globally
New Xbox Gamers Globally