Nuun hydration helps you go further, recover faster, and have way more fun. And who needs hydration most? Run clubs — rising with aesthetic feeds, community events, and a whole new sense of cool.

We leveled up the “Anything Happens After Nuun” campaign by creating one-of-a-kind activations with trending run clubs like Koreatown Run Club, a key player in the LA scene. Together, we powered community runs that brought people together to do what they love while making new connections. And because anything can happen after Nuun, we turned moments of hydration into moments of celebration with guest influencer appearances, post-run parties, live DJs, exclusive merch, and giveaways. Our IRL experience sparked a stream of fun content, showcasing the product in action across both organic and paid social channels.