NEXXUS UNBREAKABLE CARE
WE MADE NEXXUS UNBREAKABLE CARE THE NEXT ‘IT GIRL’ BRAND
WE MADE NEXXUS UNBREAKABLE CARE THE NEXT ‘IT GIRL’ BRAND
Our mission was simple: make It Girls fall in love with Nexxus’ Unbreakable Care line — and we nailed it. We brought on 12 beauty influencers, stylists, and iconic It Girls (including Alix Earle, with 5.7M TikTok followers) to demonstrate how this new haircare line delivers the most coveted styles on TikTok. We didn’t just shatter social benchmarks, we shattered sales goals.
Total Views
VIT Score (Original VIT Goal: 6k)
Week for Nexxus In The Past 3 Years
Sales Increase From Goal - With Influencers Being One Of The Largest Contributors