MICROSOFT SURFACE
WE UNLOCKED THE TRUE POWER OF MICROSOFT SURFACE
On social, Microsoft Surface was all about product specs — but consumers weren’t buying it. So, we shifted focus from what the product can do for you to what you can do with the product
Our human-first approach transformed Surface’s Instagram into a blossoming community — celebrating originality, sparking real-time conversations, and inspiring creators and professionals to do what they do best.