Challenge

After a six-year journey to renovate the entire Marriott Hotels experience, the brand needed social-first content to showcase their redesigned properties around the world and reach a younger audience under their new "Let Your Mind Travel" campaign.

APPROACH

Through a multi-dimensional influencer and content strategy, we partnered with an array of inspiring tastemakers and content creators across key verticals connected to the Marriott Hotels experience. Creators visited redesigned properties around the world, taking advantage of Marriott's enriched offerings to produce a suite of engaging, digital-first video and photo content shared across both influencer-owned channels and brand-owned platforms.

In addition to digitally-native influencers, we also tapped Queer Eye star Karamo Brown to produce several brand-first social videos for use across Marriott's O&O channels.