DIGIORNO
Stealing a slice of the pizza delivery game
Stealing a slice of the pizza delivery game
DiGiorno needed to stand out from the noise during the weeks leading up to the Super Bowl and steal the occasion from delivery pizza brands.
We partnered with Google to identify contextual content themes and high-value editorial topics that would inform our creative and targeting throughout the season. We developed an integrated digital campaign featuring former SNL star Jay Pharoah in the midst of awesome game day hangs as he showed viewers how to avoid delivery letdowns and enjoy DiGiorno Crispy Pan Pizza — all programmed against contextually relevant editorial themes throughout the season.
Views
View-Through Rate
Lift in Consideration
Increase in Sales Volume