Challenge

DiGiorno has had incredible success reaching consumers across social and digital with engaging content, but the brand wanted to further increase relevance among their target consumer.

Approach

We partnered with Kyle Exum (7M+ Followers) on TikTok to create an original audio and accompanying video to show the awesomeness that goes down when DiGiorno Rising Crust Pizza comes out of the oven. Seven other creators used Kyle’s original audio in their own renditions to show how DiGiorno makes their homes the life of the party. By creating a unique and catchy song for the campaign, DiGiorno was able to show up authentically on TikTok and generate a positive response from the TikTok community.