Challenge

Clorox ToiletWand faced the challenge of breaking through a messy category and converting consumers to trade in their traditional or go-to toilet cleaners for a more premium product.

APPROACH

Leveraging the insight that bathrooms were being used more than ever and becoming a place of escape for those stuck at home, we repositioned the once most-hated chore of cleaning the toilet to one that inspires Bathroom Bliss — celebrating clean toilets everywhere as the #BestSeatInTheHouse. In a multi-touchpoint campaign that spanned from digital to social to UGC, we partnered with 6 creators to show how they make their bathroom the #BestSeatInTheHouse thanks to CTW — and launched the first ever Branded Hashtag Challenge done by a toilet cleaner brand on TikTok.