CHICKEN OF THE SEA
WE FINALLY ANSWERED JESSICA SIMPSON’S “CHICKEN OR FISH” QUESTION
WE FINALLY ANSWERED JESSICA SIMPSON’S “CHICKEN OR FISH” QUESTION
When Chicken of the Sea wanted to launch their new on-the-go packets to millennial moms, we knew exactly how to hook them. We created a campaign that brought back Jessica Simpson’s iconic moment from 2003 — one that every mom remembers. But this wasn’t just a throwback. This time, we made sure Jessica had the answer to pass down to her daughter for a full-circle moment.
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