CHICKEN OF THE SEA

WE FINALLY ANSWERED JESSICA SIMPSON’S “CHICKEN OR FISH” QUESTION

When Chicken of the Sea wanted to launch their new on-the-go packets to millennial moms, we knew exactly how to hook them. We created a campaign that brought back Jessica Simpson’s iconic moment from 2003 — one that every mom remembers. But this wasn’t just a throwback. This time, we made sure Jessica had the answer to pass down to her daughter for a full-circle moment.

RESULTS

🎇1M

Engagements

👀10M

Views

🗞️2.5K

Media Coverages